IDEAS home Printed from
   My bibliography  Save this article

Innovation orientation and performance in the not-for-profit sector


  • Mark Klassen
  • C. Brooke Dobni
  • Veronica Neufeldt


Innovation is increasingly gaining attention by not-for-profits (NPOs) as their environment is becoming more competitive, complex and stakeholder driven. This objective of this research is to develop a better understanding of the association between innovation orientation and performance. This is accomplished through a survey of registered and active Canadian NPOs. The innovation orientation approach in this study has advantages given the holistic nature and inclusion of multiple innovation determinants to measure the state of innovation in NPOs. The results suggest that NPOs with high innovative orientations have a positive relationship with the performance metrics of beneficiary satisfaction, resource attraction, peer reputation, effectiveness, and optimism in meeting future objectives. In contrast, NPOs with low innovation orientations did not present any meaningful associations with the performance constructs suggesting that innovation may not have a robust impact on performance amongst low orientation NPOs.

Suggested Citation

  • Mark Klassen & C. Brooke Dobni & Veronica Neufeldt, 2020. "Innovation orientation and performance in the not-for-profit sector," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 23(4), pages 540-560.
  • Handle: RePEc:ids:ijbire:v:23:y:2020:i:4:p:540-560

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Wilson, Grant Alexander & Case, Tyler & Dobni, C. Brooke, 2023. "A global study of innovation-oriented firms: Dimensions, practices, and performance," Technological Forecasting and Social Change, Elsevier, vol. 187(C).


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:23:y:2020:i:4:p:540-560. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.