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Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model

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  • Prasanta Kr. Chopdar
  • V.J. Sivakumar

Abstract

The unified theory of acceptance and use of technology 2 (UTAUT2) is applied and extended to explore the adoption and use of mobile shopping apps in India. This study adds impulsiveness construct to the original model. The data gathered from 328 respondents were evaluated using the partial least square structural equation modelling (PLS-SEM) method. All construct (i.e., performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, habit and impulsiveness), except for social influence and price value were found to significantly relate to behavioural intention to use mobile shopping applications. Behavioural intention, habit and impulsiveness were found to significantly influence use behaviour of mobile shopping apps, except for facilitating conditions. Moreover, significant mediating influences were reported in the study. The findings of the study provide valuable insights and suggestions for mobile marketers and developers of shopping apps to enable their increased adoption and use. Further, the mediating roles of performance expectancy, effort expectancy and habit have been explored in the model.

Suggested Citation

  • Prasanta Kr. Chopdar & V.J. Sivakumar, 2019. "Impulsiveness and its impact on behavioural intention and use of mobile shopping apps: a mediation model," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 19(1), pages 29-56.
    • Handle: RePEc:ids:ijbire:v:19:y:2019:i:1:p:29-56
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    Citations

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    Cited by:

    1. Umair Akram & Melinda Timea Fülöp & Adriana Tiron-Tudor & Dan Ioan Topor & Sorinel Căpușneanu, 2021. "Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry," IJERPH, MDPI, vol. 18(14), pages 1-21, July.
    2. Ajimon George & Prajod Sunny, 2023. "Why do people continue using mobile wallets? An empirical analysis amid COVID-19 pandemic," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 807-821, December.
    3. Chopdar, Prasanta Kr & Paul, Justin & Korfiatis, Nikolaos & Lytras, Miltiadis D., 2022. "Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers," Journal of Business Research, Elsevier, vol. 140(C), pages 657-669.

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