IDEAS home Printed from
   My bibliography  Save this article

Web-analytics for Increase of Efficiency of the Web-site of a Department of a Higher Educational Establishment


  • Tsesliv Olga V.

    () (National Technical University of Ukraine "Kyiv Polytechnic Institute")


The goal of the article lies in the study of efficiency of the web-site of the Department of Mathematical Modelling of Economic Systems of the National Technical University of Ukraine "Kyiv Polytechnic Institute" ( using the data obtained with the help of Google Analytics in order to increase its competitiveness. The article analyses possibilities of Google Analytics, which allow: obtaining empirical data on web-site visitors; formation of quantitative reports: total number of visitors, number of visitors for different periods of time, number of views, number of returns; formation of qualitative reports: characteristics and segmentation of visitors, sources, from what web-sites or search systems visitors came from. The article studies a possibility of application of web-analytics for improvement of competitiveness of the department during the entrance campaign. It specifies new directions of marketing activity: use of advertisement campaigns in social networks, renewal of data on pages with a big number of refuses, additional development of the content of pages where users do not stop. The prospect of further studies in this direction is identification of the degree of attraction of entrants from the marketing activity of the department.

Suggested Citation

  • Tsesliv Olga V., 2013. "Web-analytics for Increase of Efficiency of the Web-site of a Department of a Higher Educational Establishment," Business Inform, RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE), Kharkiv National University of Economics, issue 10, pages 161-167.
  • Handle: RePEc:idp:bizinf:y:2013:i:10:p:161_167

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idp:bizinf:y:2013:i:10:p:161_167. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexey Rystenko). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.