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Study on the Product Symbol System for Brand R&D

Author

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  • Qin Wang

Abstract

The development orientations of the product brand design in the market are toward conception and symbolization. Based on the design semantics and the product semantics, the design thoughts and levels of the product symbol system was studied in the article. The results of the article could help design personnel in enterprises to more deeply understand the importance of the strategic development of new products and the effective application of the product symbol system.

Suggested Citation

  • Qin Wang, 2009. "Study on the Product Symbol System for Brand R&D," Modern Applied Science, Canadian Center of Science and Education, vol. 3(6), pages 1-96, June.
    • Handle: RePEc:ibn:masjnl:v:3:y:2009:i:6:p:96
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    File URL: https://ccsenet.org/journal/index.php/mas/article/view/2392
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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