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Strategic Selection of Push-Pull Supply Chain

Author

Listed:
  • Huaqin Zhang
  • Guojie Zhao

Abstract

The selection of pull strategy or push strategy for specific products depends on not only the change of demand, but also the importance of scale economy for production and distribution. In fact, almost no complete pull strategy or complete push strategy is adopted from begin to end in practice, and in most cases, the combined push-pull strategy is adopted in a marketing process. This paper will probe into the combined push-pull supply chain strategy.

Suggested Citation

  • Huaqin Zhang & Guojie Zhao, 2008. "Strategic Selection of Push-Pull Supply Chain," Modern Applied Science, Canadian Center of Science and Education, vol. 2(1), pages 1-23, January.
    • Handle: RePEc:ibn:masjnl:v:2:y:2008:i:1:p:23
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    File URL: https://ccsenet.org/journal/index.php/mas/article/download/2742/2535
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    File URL: https://ccsenet.org/journal/index.php/mas/article/view/2742
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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