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A Study on the Formation of Regional Brand Based on Industry Cluster

Author

Listed:
  • Aihua Xiong
  • Fuhua Wang

Abstract

As a new economical development measure, the establishment of regional brand is a work with characters of specialty, technics and system. Regional brand is a sort of resource with independent principal part, but not appendant or decoration.The formation of regional brand is based on industry cluster, takes the regional history and culture as the background,adopts international brand registration method, accordingly enhances the international competition of regional industrycluster and establishes the international brand. The regional brand formation has close relations with industry cluster, andin the formation of regional brand based on industry cluster, various principal parts should exert influences together.

Suggested Citation

  • Aihua Xiong & Fuhua Wang, 2007. "A Study on the Formation of Regional Brand Based on Industry Cluster," Modern Applied Science, Canadian Center of Science and Education, vol. 1(4), pages 112-112, November.
    • Handle: RePEc:ibn:masjnl:v:1:y:2007:i:4:p:112
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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