Cultural Tourism: An Integrative Approach to Competitiveness and Sustainable Development in Sucre-Colombia

From an integrative approach, this study aims to analyze the interactions between competitiveness and sustainability factors within the cultural tourism sector in Sucre, Colombia, considering a theoretical model that integrates the concepts of an enabling environment, product differentiation, technological tools, innovation, sustainability instruments, collaboration among actors, and the management and valuation of cultural assets. The study is conducted as quantitative descriptive–correlational research. Data were collected through 188 surveys administered to key informants from the public, private, and community sectors, applying partial least squares structural equation modeling to test hypotheses and validate the measurement model. The results demonstrate significant relationships among the enabling environment, collaboration among actors, innovation, and the valuation of cultural assets. Discriminant validity was established using the Fornell–Larcker, while construct collinearity and predictive relevance remained within acceptable limits. Finally, the findings contribute to cultural tourism by providing theoretical contributions and practical guidance for policymaking aimed at increasing regional sustainability and competitiveness through innovation and strategic collaboration.