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The Motivation and Objective Factors of Web Psychological Counselors’ Free Services: A Case Study of www.Psy525.cn

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  • Jian Zhao

Abstract

Providing netizens with free psychological guidance and counseling, of which an important link is to improve web psychological counselors’ motivation for free services, is an integral part of establishing China’s web service system for mental health. Based on the case study of China’s largest free psychological counseling website—www.psy525.cn, this study found that objective factors such as age, professional background, grade of practice qualification, authentication of practice qualification, and service providers’ group affiliation could have remarkable influences on web psychological counselors’ behavior and performance that reflect their motivation for free services indirectly.

Suggested Citation

  • Jian Zhao, 2015. "The Motivation and Objective Factors of Web Psychological Counselors’ Free Services: A Case Study of www.Psy525.cn," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 7(4), pages 112-112, December.
    • Handle: RePEc:ibn:ijpsjl:v:7:y:2015:i:4:p:112
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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