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Visitor Satisfaction and Tourist Attraction Image

Author

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  • B.O.Y. Marpaung
  • Felicia Tania

Abstract

Tourist destination image is formed through tourists' perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists’ motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist’s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.

Suggested Citation

  • B.O.Y. Marpaung & Felicia Tania, 2021. "Visitor Satisfaction and Tourist Attraction Image," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 13(2), pages 1-33, June.
    • Handle: RePEc:ibn:ijpsjl:v:13:y:2021:i:2:p:33
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    References listed on IDEAS

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    1. Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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