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The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation

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  • Andrew Burnstine

Abstract

This study examines the transformative role of artificial intelligence (AI) in revolutionizing the fashion and retail industry, focusing on enhancing consumer experiences, fostering sustainability, and driving innovation in retail. AI’s applications in personalized recommendations, virtual try-ons, and supply chain optimization are explored alongside its societal implications. The integration of sustainability is a key focus, highlighting how AI reduces overproduction, facilitates circular fashion, and fosters conscious consumerism. Case studies such as Nike’s AI-powered retail stores and the Lynn University Surreal Fashion Show illustrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from The Business of Fashion and McKinsey reports, emphasizing trends and challenges shaping AI’s integration into the future of fashion retail.

Suggested Citation

  • Andrew Burnstine, 2025. "The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation," International Journal of Business and Management, Canadian Center of Science and Education, vol. 20(2), pages 144-144, August.
    • Handle: RePEc:ibn:ijbmjn:v:20:y:2025:i:2:p:144
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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