The Research of Customers Satisfaction and Public Policy & Marketing Design in Special Interest Tourism—Macao Culinary Tourism

Start from the development of domestic and foreign fine good, the basic principles and practice from government policy program and formulation, as well as interviews with experts and surveys for the tourists based on physical truth of the Macao culinary tourism development, we did research for the customers satisfaction of Macao culinary tourists and designed strategies and concrete measures of the public policy & marketing. The paper will present policy action suggestions via measure the relationship of government public marketing and customers satisfaction of food tourists through factor analysis from multiple regression analysis. The research believes regional tourism as a quasi-public product, public department plays significant role in its marketing practice. To design the public marketing strategies based on integration of government organizations, tourism industry and civil society groups will offer more comprehensive marketing capacity of private organizations, citizens and other stakeholders. It will very helpful to promote the overall value of Macao tourism, boost regional welfare and sustainable development in tourism industry.