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Multivariate Analysis Results on a Questionnaire Investigation for Rare Sugars

Author

Listed:
  • Yasuo Ishii
  • Hiromasa Takeyasu
  • Daisuke Takeyasu
  • Kazuhiro Takeyasu

Abstract

The Rare Sugars exist naturally and have many kinds (more than 50). They have good effect for health such as prevention of increasing the blood-sugar level after eating, suppression of fat accumulation, suppression of increasing the blood pressure, and anti-oxidative effect etc. It is in the spotlight for many people especially for those who are in the metabolic syndrome. There are few related papers concerning the marketing research and its utilization of this matter. In this paper, a questionnaire investigation is executed in order to clarify consumers¡¯ current condition and their consciousness, and to seek the possibility of utilizing the Rare Sugars. Such multivariate analysis as Factor Analysis and Multi Correspondence Analysis are executed based on that. Some interesting and instructive results were obtained.

Suggested Citation

  • Yasuo Ishii & Hiromasa Takeyasu & Daisuke Takeyasu & Kazuhiro Takeyasu, 2016. "Multivariate Analysis Results on a Questionnaire Investigation for Rare Sugars," International Business Research, Canadian Center of Science and Education, vol. 9(7), pages 1-11, July.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:7:p:1-11
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    More about this item

    Keywords

    the rare sugars; consumer; multivariate analysis; factor analysis; multi correspondence analysis;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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