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The Challenges of Exporting to English-Speaking Countries: Experiences from Non-Anglophone Business Owners

Author

Listed:
  • Thanakit Ouanhlee

Abstract

This study examines the obstacles encountered by non-Anglophone business owners when exporting to Anglophone countries, thus contributing to the body of knowledge regarding international trade barriers. It employs a qualitative methodology, adopting an interpretive paradigm to explore the multifaceted nature of human behavior and experiences within this context. The data collection methods encompassed semi-structured interviews, participant observations, and thematic analysis of concrete case studies derived from authentic experiences. This study investigated a range of challenges, including linguistic barriers, cross-cultural variations, marketing adaptation strategies, divergent customer expectations, and regulatory compliance issues. This approach elucidates the impediments faced by non-Anglophone business proprietors and delineates their strategies for overcoming these obstacles. The findings identify the key factors influencing export success and provide empirically grounded recommendations for non-Anglophone business owners seeking to enhance their export capabilities in the Anglophone markets. This study contributes to the literature on international entrepreneurship and cross-cultural business practices and offers insights that may inform international trade practitioners and policymakers.

Suggested Citation

  • Thanakit Ouanhlee, 2025. "The Challenges of Exporting to English-Speaking Countries: Experiences from Non-Anglophone Business Owners," International Business Research, Canadian Center of Science and Education, vol. 17(5), pages 1-86, October.
    • Handle: RePEc:ibn:ibrjnl:v:17:y:2025:i:5:p:86
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    References listed on IDEAS

    as
    1. Efrat, Kalanit & Hughes, Paul & Nemkova, Ekaterina & Souchon, Anne L. & Sy-Changco, Joseph, 2018. "Leveraging of Dynamic export capabilities for competitive advantage and performance consequences: Evidence from China," Journal of Business Research, Elsevier, vol. 84(C), pages 114-124.
    2. Talukder, Sazzad & Barner-Rasmussen, Wilhelm, 2024. "Exploring the language choice dilemma of international small firms: A social exchange perspective on English-only versus multilingualism," International Business Review, Elsevier, vol. 33(3).
    3. Pavol Sahadevan & Mukthy Sumangala, 2021. "Effective Cross-Cultural Communication for International Business," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 24-33, April.
    4. Jain, Shalini Sarin & Fernando, Guy D. & Tripathy, Arindam & Bhatia, Sandhya, 2021. "Closing the gender gap in top management teams: An examination of diversity and compensation parity in family and non-family firms," Journal of Family Business Strategy, Elsevier, vol. 12(4).
    5. repec:plo:pone00:0241865 is not listed on IDEAS
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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