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The Consumer, the Consumed, & the Devastated: A Longitudinal Study of Jordanian Consumers

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  • Mohammad Ibrahim Obeidat

Abstract

Based on a longitudinal study of a 120 Jordanian housewives, this study examines the influence of the Arab spring events on the Jordanian consumers in the form of the changes in the demographic and consumption patterns of the Jordanian consumers during the years 2012-2017 (i.e. the Arab spring phase). The results of this study reveals significant implications of the events of the region and governmental policies on the Jordanian consumers and presents the first ever typology of Jordanian consumers. Generally, the findings of this study reveal a decrease in the middle class segment in favor of the upper class. A number of managerial implications and suggestions for solving these issues are also presented.

Suggested Citation

  • Mohammad Ibrahim Obeidat, 2017. "The Consumer, the Consumed, & the Devastated: A Longitudinal Study of Jordanian Consumers," International Business Research, Canadian Center of Science and Education, vol. 10(7), pages 178-184, July.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:7:p:178-184
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    More about this item

    Keywords

    Arab spring; consumer issues; Jordan; public policies;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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