IDEAS home Printed from https://ideas.repec.org/a/ibn/gjhsjl/v11y2019i4p69.html
   My bibliography  Save this article

Consumer Value and Lifestyle as a Predictor of Herbal Medicine Purchase Intention in Surakarta-Indonesia

Author

Listed:
  • Purwoko Purwoko
  • Tony Wijaya

Abstract

This study aims to examine the influence of consumer values and lifestyles partially or simultaneously to the purchase intention of herbal medicine in Surakarta-Indonesia. The type of this research is survey research. This study uses primary data collected using questionnaires. The population in this study were consumers who consumed various types of herbal medicine in Surakarta-Indonesia. The sampling technique used was purposive, respondents who already had experience in herbal medicine and had the goal of consuming herbs for personal gain. Techniques of data analysis in this study are to use multiple linear regression analysis. Based on data analysis, it can be concluded that consumer and lifestyle values partially or simultaneously have a significant effect on the intention of herbal medicine purchase in Surakarta-Indonesia. This means the higher the consumer value and lifestyle orientation of the consumer the higher the intention of the purchase of herbal medicine in Surakarta-Indonesia, on the contrary, the lower the consumer value and lifestyle of the consumer the lower the intention of the purchase of herbal medicine in Surakarta-Indonesia.

Suggested Citation

  • Purwoko Purwoko & Tony Wijaya, 2019. "Consumer Value and Lifestyle as a Predictor of Herbal Medicine Purchase Intention in Surakarta-Indonesia," Global Journal of Health Science, Canadian Center of Science and Education, vol. 11(4), pages 1-69, April.
    • Handle: RePEc:ibn:gjhsjl:v:11:y:2019:i:4:p:69
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/gjhs/article/download/0/0/38842/39539
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/gjhs/article/view/0/38842
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:gjhsjl:v:11:y:2019:i:4:p:69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.