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Bridging Horizons: Malaysian Perspectives on Opportunities and Barriers in Academic, Cultural, Sports, and Economic Cooperation with Iran

Author

Listed:
  • Haliza Abdul Rahman
  • Zeinab Zaremohzzabieh
  • Haslinda Abdullah
  • Rusli Abdullah
  • Habib Reza Arzani
  • Nor Aini Mohamed

Abstract

This study examines Malaysians’ perceptions of Iran across higher education, culture, sports, tourism, and economic collaboration, integrating social constructivism, soft power diplomacy, and commitment-trust theory to explore opportunities and challenges in bilateral relations. Using survey data from a diverse Malaysian sample, findings reveal strong interest in cultural engagement, educational exchange, and sports collaboration, alongside positive perceptions of Iranian products and economic potential. Awareness gaps, ideological differences, and limited visibility, however, constrain deeper engagement. Younger and urban respondents showed greater openness, indicating demographic opportunities for targeted initiatives. The study highlights the need for strategic, phased interventions, including scholarships, cultural programs, sports exchanges, tourism promotion, and trust-based economic partnerships, to foster sustainable Malaysia–Iran relations. Policy recommendations emphasize leveraging shared Islamic and cultural heritage to strengthen mutual understanding, collaboration, and long-term socio-economic ties.

Suggested Citation

  • Haliza Abdul Rahman & Zeinab Zaremohzzabieh & Haslinda Abdullah & Rusli Abdullah & Habib Reza Arzani & Nor Aini Mohamed, 2025. "Bridging Horizons: Malaysian Perspectives on Opportunities and Barriers in Academic, Cultural, Sports, and Economic Cooperation with Iran," Asian Social Science, Canadian Center of Science and Education, vol. 21(5), pages 1-96, October.
    • Handle: RePEc:ibn:assjnl:v:21:y:2025:i:5:p:96
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    References listed on IDEAS

    as
    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
    2. Joseph S. Nye Jr., 2008. "Public Diplomacy and Soft Power," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 94-109, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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