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Research on Chinese Influence on Western Fashion Based on Fashion Magazine from 1970 to 1979

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Listed:
  • Yuru Ma
  • Xiangyang Bian

Abstract

The decade of 1970s was a peak of Chinese influence on Western fashion. This article was intended to reveal the categories and design characteristics of Chinese-influenced clothing with classified statistical method based on collecting a total of 295 sets of designs presented during 1970-1979 from four fashion magazines. The underlying reasons for the popularity of Chinese-influenced clothing on western fashion were also analyzed and summarized. The research results showed that the Chinese-influenced clothing included three categories- outdoor daily clothes, indoor home wears and evening dresses, presenting neutral, romantic and luxury respectively. The popularity of Chinese-influenced clothing was mainly a result of some national and international factors, including anti-fashion aesthetics in the western society, the normalization of Sino-American relation and the development of Hong Kong trade.

Suggested Citation

  • Yuru Ma & Xiangyang Bian, 2020. "Research on Chinese Influence on Western Fashion Based on Fashion Magazine from 1970 to 1979," Asian Social Science, Canadian Center of Science and Education, vol. 16(2), pages 1-11, February.
    • Handle: RePEc:ibn:assjnl:v:16:y:2020:i:2:p:11
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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