Empirical Analysis of Mcdonald's Fast-Food in Malaysia Based on HalÄ l Food Regulations in SÅ«rah Al-MÄ Ê¾idah

This study tends to monitor the phases of fast food chains industry at MacDonald’s in Kuala Lumpur at Malaysia and check its compliance with Sharia restrictions based on ḥalÄ l food regulations in SÅ«rah al-MÄ Ê¾idah. Besides, this study eyes to make sure that the food is edible and safe from any kind of ingredient or component that might harm the consumer’s health or have any negative impact on his religion. The deductive method has been used to conclude the most important sharia restrictions related to the acquisition of ḥalÄ l food. In addition, a qualitative research method with a case study was used to monitor the operations of the fast food industry in McDonald's in Malaysia. Furthermore, a set of questions has been used for an interview with two senior staff members of McDonald's in order to gain a deep understanding of industry processes ḥalÄ l food. These questions were developed based on ḥalÄ l food regulations in SÅ«rah al-MÄ Ê¾idah. In this study, eight emergent themes have been discovered while doing analysis which are- Food Hygiene and Safety, Ingredient, Equipment and Environment, Packaging, Processing, Storage and Transportation, Staff and Sharia Advisor. The result of this study proved that Mcdonald's Fast-Food in Kuala Lumpur comply with the halÄ l food regulations stated in SÅ«rah al-MÄ Ê¾idah. This study might benefit the international and domestic food companies with a greater concern on Sharia requirements on food handling from production to marketing and from preparation to serving.