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Regional Identity’s Role in Cambodian Microfinance Adoption: Pushing, Pulling and Mooring Factors

Author

Listed:
  • Wei Sun
  • Alisher Tohirovich Dedahanov
  • Ho Young Shin
  • Ki Su Kim

Abstract

By sampling usage intention factors of users in rural Cambodia, the study shows their effects on usage intention by integrating PPM and Reinforcement Sensitivity theories. Most of the behavioral factors are adopted from previous research. Perceived risk, reward sensitivity and knowledge prove to have significant effect on usage intention whereas regional identity does not. Regional identity proves to have moderating and negative effects on relationships between reward sensitivity, perceived risk, knowledge, and usage intention. The research results reinforce major roles for both government and microfinance institutions in considering and providing insights for future policy, management and investigations.

Suggested Citation

  • Wei Sun & Alisher Tohirovich Dedahanov & Ho Young Shin & Ki Su Kim, 2019. "Regional Identity’s Role in Cambodian Microfinance Adoption: Pushing, Pulling and Mooring Factors," Asian Social Science, Canadian Center of Science and Education, vol. 15(12), pages 1-29, December.
    • Handle: RePEc:ibn:assjnl:v:15:y:2019:i:12:p:29
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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