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Developing & Validating a Measure for PR Professionals’ Self-efficacy

Author

Listed:
  • Ahmed Gusau
  • Zulhamri Abdullah
  • Ezhar Tamam
  • Nurul Ain Hasan

Abstract

For the past three decades self-efficacy studies have been conducted in social science and other fields of academic endeavor. However, sufficient evidence has clearly shown that this research interest seems to neglect Public Relations (i.e. PR) discipline as there are hardly traceable works connected to this important field of study. This work therefore, represents an attempt to develop PR professionals’ self-efficacy scale to measure the ability of PR professionals in carrying out their duties. Exploratory factor analysis was conducted with PR experts and the result has shown a required factor loading for 23 out of total 24 items. Equally, the six operationalized dimensions were all consistent when confirmatory factor analysis was conducted. Similarly, discriminant and convergent validity tests which guarantees the instrument as valid for measuring Public Relations practitioners’ self-efficacy were also found to be fit.

Suggested Citation

  • Ahmed Gusau & Zulhamri Abdullah & Ezhar Tamam & Nurul Ain Hasan, 2017. "Developing & Validating a Measure for PR Professionals’ Self-efficacy," Asian Social Science, Canadian Center of Science and Education, vol. 13(6), pages 113-113, June.
    • Handle: RePEc:ibn:assjnl:v:13:y:2017:i:6:p:113
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    References listed on IDEAS

    as
    1. Trevor Hassall & Jose L. Arquero & John Joyce & Jose M. Gonzalez, 2013. "Communication apprehension and communication self‐efficacy in accounting students," Asian Review of Accounting, Emerald Group Publishing Limited, vol. 21(2), pages 160-175, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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