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Leveraging Social Media for Development in Organisations

Author

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  • Ajith Sundaram

Abstract

Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influence marketing as well.

Suggested Citation

  • Ajith Sundaram, 2017. "Leveraging Social Media for Development in Organisations," Asian Social Science, Canadian Center of Science and Education, vol. 13(4), pages 201-201, April.
    • Handle: RePEc:ibn:assjnl:v:13:y:2017:i:4:p:201
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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