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Development of Product and Packaging Label for Kao-Taen (Rice Cracker) of the Agro-group of Kao Kwang Tong Sub-district, Nong Chang District, Uthaithani Province

Author

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  • Tawat Payim

Abstract

This research was aimed to develop the product and packaging label for Kao-Taen (rice cracker) of the agro-group of Kao Kwang Tong sub-district, Nong-Chang district, Uthaithani province. It explored and developed Kao-Taen product using materials within the community, and evaluated the product design and packaging label by specialists. The research results suggested the outcome of product development, with Kao-Taen of 3 cm. in diameter and 1.5 cm. thick, the size allows for more convenient consumption by consumers. The design of packaging label in style 3 with mean 4.92 was considered most appropriate. The key factors contributing to the community product development included available materials in the community, community’s self-capability, presentation of community uniqueness, and low cost.Â

Suggested Citation

  • Tawat Payim, 2016. "Development of Product and Packaging Label for Kao-Taen (Rice Cracker) of the Agro-group of Kao Kwang Tong Sub-district, Nong Chang District, Uthaithani Province," Asian Social Science, Canadian Center of Science and Education, vol. 12(8), pages 171-171, August.
    • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:8:p:171
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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