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Anti-Counterfeiting Technologies In Albanian Food Industry

Author

Listed:
  • Kreshnik Vukatana
  • Kozeta Sevrani
  • Elira Hoxha

Abstract

European Parliament has taken several actions related to the authenticity of food, including the establishment of laws and standards. Albania, as a country that aspires to join the European Union, has implemented the legal framework to meet these standards. However, there is a lack of traceability in systems that will help food companies and the government fulfill these requirements. This paper shows a prototype where food authenticity is an integral part of a traceability system. The objective is to provide a combination of Quick Response (QR) coding with anti-counterfeiting technology. This is accomplished using encryption algorithms over mobile platforms. The prototype implementation in this way implies easy data access of for business operators, government authorities as well as the ultimate customer.

Suggested Citation

  • Kreshnik Vukatana & Kozeta Sevrani & Elira Hoxha, 2016. "Anti-Counterfeiting Technologies In Albanian Food Industry," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 7(2), pages 101-106.
    • Handle: RePEc:ibf:rbfstu:v:7:y:2016:i:2:p:101-106
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    More about this item

    Keywords

    Brand Protection; Safe Food; Traceability Systems; Encrypted 2D Barcodes; Pedigree Process;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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