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Emphasizing Managerial Viability Of The Economic Forces Concentration Held By The Acquiring And The Acquired Company Within The Merger Process


  • BURLACU, Natalia
  • CRINTEA, Mariana


Emphasizing managerial viability of the economic forces concentration held by the acquiring and the acquired company within the merger process is setting the basis for ensuring future fulfillment of performance metrics. Thus structural and functional parameters must be taken into consideration upon shaping the companys overall strategy within a well analyzed environment. Moreover, as the main objective of the new created entity, the managerial board will reconsider and act upon achieving an economically successful merger with due results, assessing past and current results and introducing the short-medium-long term objectives, making the company more visible within the specialized market, monitoring results in order to sustain reasonable improvements that will indeed increase productivity and company profits. Consequently, the merger will affect all of the companys resources and for sure interfere with the organizational culture in its transition from adequacy to excellence. Thus, in order to increase the companys managerial viability it must be taken into account both integrated and interactive modern adequate management tools.

Suggested Citation

  • BURLACU, Natalia & CRINTEA, Mariana, 2012. "Emphasizing Managerial Viability Of The Economic Forces Concentration Held By The Acquiring And The Acquired Company Within The Merger Process," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 63-69, September.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:63-69

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    managerial viability; economic forces concentration; the merger process; optimal economic cooperation; recovery and revival of companies;

    JEL classification:

    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D


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