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Decision-Making Based on Consumers’ Perceived Value in Different Remanufacturing Modes

Author

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  • Wei Li
  • Hang Wu
  • Liurui Deng

Abstract

We investigate how the diversity of consumers’ perceived value in different remanufacturing modes affects remanufacturing decision-making. We establish a two-stage optimal decision-making model of original equipment manufacturer (OEM) remanufacturing and a noncooperative game model of third party remanufacturer (TPR) remanufacturing and then analyze the optimal decisions of OEM and TPR. Comparing the effects of consumers’ perceived value on remanufacturing decision-making in different modes, we find that when OEM remanufactures products, consumers’ perceived value has a negative effect on new products’ price and quantity and has a positive effect on remanufactured products’ quantity and when TPR remanufactures products, consumers’ perceived value has a positive effect on new products price and quantity and has a negative effect on remanufactured products’ quantity. Compared with OEM remanufacturing, TPR remanufacturing can raise the profits of OEM and whole closed-loop supply chain, but it will lower the quantity of remanufacturing products.

Suggested Citation

  • Wei Li & Hang Wu & Liurui Deng, 2015. "Decision-Making Based on Consumers’ Perceived Value in Different Remanufacturing Modes," Discrete Dynamics in Nature and Society, Hindawi, vol. 2015, pages 1-8, February.
    • Handle: RePEc:hin:jnddns:278210
    DOI: 10.1155/2015/278210
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    Cited by:

    1. Zanon, Lucas Gabriel & Munhoz Arantes, Rafael Ferro & Calache, Lucas Daniel Del Rosso & Carpinetti, Luiz Cesar Ribeiro, 2020. "A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value," International Journal of Production Economics, Elsevier, vol. 223(C).
    2. Lijun Meng & Qiang Qiang & Zuqing Huang & Baoyou Zhang & Yuxiang Yang, 2020. "Optimal Pricing Strategy and Government Consumption Subsidy Policy in Closed-Loop Supply Chain with Third-Party Remanufacturer," Sustainability, MDPI, vol. 12(6), pages 1-29, March.
    3. Yuqing Hu & Lijun Meng & Jingya Xue & Hongying Xia, 2023. "Authorization or Outsourcing: Considering the Contrast/Assimilation Effect and Network Externality of Remanufactured Products under Government Subsidy," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    4. Ehsan Shekarian & Simme Douwe Flapper, 2021. "Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective," Sustainability, MDPI, vol. 13(3), pages 1-32, January.
    5. Cetin, Can Baris & Zaccour, Georges, 2023. "Remanufacturing with innovative features: A strategic analysis," European Journal of Operational Research, Elsevier, vol. 310(2), pages 655-669.

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