IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i7p2877-d1366931.html
   My bibliography  Save this article

Assessing the Financial Viability and Sustainability of Circular Business Models in the Wine Industry: A Comparative Analysis to Traditional Linear Business Model—Case of Georgia

Author

Listed:
  • Vakhtang Chkareuli

    (Finance Program, Faculty of Business and Technology, Business and Technology University, 0162 Tbilisi, Georgia)

  • Gvantsa Darguashvili

    (Faculty of Business and Technology, Business and Technology University, 0162 Tbilisi, Georgia)

  • Dzintra Atstaja

    (Faculty of Law, Riga Stradins university, 1010 Riga, Latvia)

  • Rozita Susniene

    (School of Economics and Business, Kaunas University of Technology, 44249 Kaunas, Lithuania)

Abstract

In the contemporary global context, waste management and the judicious utilization of resources have emerged as pressing concerns. Consequently, the concept of a circular business model has gained prominence as a viable solution. This innovative model reframes waste not as a disposable byproduct but as an opportunity to generate new value, setting it apart from the conventional linear business model, particularly in financial, economic, and operational dimensions. Numerous industries grapple with the issue of excessive waste generation, among them the wine industry, notable for its substantial water and grape waste outputs. This predicament holds significant ramifications both on a global scale and within the specific context of Georgia. Yet, it also presents an innovative avenue for waste recycling. This study draws upon a comprehensive review of internationally recognized literature, noted for their scholarly significance and citation prevalence. In its practical segment, two distinct investment projects have been meticulously developed which seek to evaluate the financial viability of the circular business model in contrast to the conventional linear business model. The investment projects considered are as follows: 1. Under the framework of a linear business model, the company exclusively engages in the production and sale of wine. 2. Within the circular business model paradigm, the company not only produces wine but also harnesses waste processing to yield grape seed oil, which is subsequently marketed alongside wine bottles. Both models undergo rigorous scrutiny, employing a comprehensive analysis of key financial indicators essential for assessing project profitability and efficiency. The outcomes of this investigation reveal that, under identical capital investment conditions, the circular business model surpasses the linear model in terms of profitability. This underscores the potential for sustainable practices within the wine industry and the broader business landscape.

Suggested Citation

  • Vakhtang Chkareuli & Gvantsa Darguashvili & Dzintra Atstaja & Rozita Susniene, 2024. "Assessing the Financial Viability and Sustainability of Circular Business Models in the Wine Industry: A Comparative Analysis to Traditional Linear Business Model—Case of Georgia," Sustainability, MDPI, vol. 16(7), pages 1-22, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2877-:d:1366931
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/7/2877/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/7/2877/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jekaterina Kuzmina & Dzintra Atstaja & Maris Purvins & Guram Baakashvili & Vakhtang Chkareuli, 2023. "In Search of Sustainability and Financial Returns: The Case of ESG Energy Funds," Sustainability, MDPI, vol. 15(3), pages 1-16, February.
    2. Wisdom Kanda & Martin Geissdoerfer & Olof Hjelm, 2021. "From circular business models to circular business ecosystems," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2814-2829, September.
    3. Henryk Dzwigol & Nataliia Trushkina & Aleksy Kwilinski, 2021. "The Organizational and Economic Mechanism of Implementing the Concept of Green Logistics," Virtual Economics, The London Academy of Science and Business, vol. 4(2), pages 41-75, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Qinglan Liu & Adriana Hofmann Trevisan & Miying Yang & Janaina Mascarenhas, 2022. "A framework of digital technologies for the circular economy: Digital functions and mechanisms," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2171-2192, July.
    2. Denise Reike & Marko P. Hekkert & Simona O. Negro, 2023. "Understanding circular economy transitions: The case of circular textiles," Business Strategy and the Environment, Wiley Blackwell, vol. 32(3), pages 1032-1058, March.
    3. Julian Kirchherr & Andrea Urbinati & Kris Hartley, 2023. "Circular economy: A new research field?," Journal of Industrial Ecology, Yale University, vol. 27(5), pages 1239-1251, October.
    4. Fenna Blomsma & Mike Tennant & Ritsuko Ozaki, 2023. "Making sense of circular economy: Understanding the progression from idea to action," Business Strategy and the Environment, Wiley Blackwell, vol. 32(3), pages 1059-1084, March.
    5. Mantas Svazas & Yuriy Bilan & Valentinas Navickas & Małgorzata Okręglicka, 2023. "Energy Transformation in Municipal Areas—Key Datasets and Their Influence on Process Evaluation," Energies, MDPI, vol. 16(17), pages 1-20, August.
    6. Virginie Litaudon & Yiran Chen, 2023. "Transforming existing local ecosystems to circular economy ecosystems for plastics: The case of the PlastiCity ecosystem," Journal of Industrial Ecology, Yale University, vol. 27(5), pages 1406-1419, October.
    7. Lukas Alexander Benz, 2022. "Critical Success Factors for Circular Business Model Innovation from the Perspective of the Sustainable Development Goals," Sustainability, MDPI, vol. 14(10), pages 1-18, May.
    8. Felicitas Pietrulla, 2022. "Private Firm Support for Circular Economy Regulation in the EU Policy Context," Sustainability, MDPI, vol. 14(14), pages 1-29, July.
    9. Iulia Caprian & Birca Iulita & Nataliia Trushkina, 2023. "Eco-Efficiency As A Philosophy Of Modern Business In The Conditions Of Global Transformations," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(1).
    10. Madanaguli, Arun & Sjödin, David & Parida, Vinit & Mikalef, Patrick, 2024. "Artificial intelligence capabilities for circular business models: Research synthesis and future agenda," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    11. Swee Kuik & Akhil Kumar & Li Diong & Joowon Ban, 2023. "A Systematic Literature Review on the Transition to Circular Business Models for Small and Medium-Sized Enterprises (SMEs)," Sustainability, MDPI, vol. 15(12), pages 1-22, June.
    12. Daniel N. F. Plattek & Otávio H. S. Figueiredo, 2023. "Sustainable and Governance Investment Funds in Brazil: A Performance Evaluation," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    13. Anne Ratsimandresy & Joe Miemczyk, 2023. "Conceptualising Collaborations beyond Industrial Boundaries: A Literature Review and a Theoretical Proposition to Understand Cross-Industrial Collaborations in the Circular Supply Network," Sustainability, MDPI, vol. 15(11), pages 1-20, May.
    14. Chirumalla, Koteshwar & Kulkov, Ignat & Parida, Vinit & Dahlquist, Erik & Johansson, Glenn & Stefan, Ioana, 2024. "Enabling battery circularity: Unlocking circular business model archetypes and collaboration forms in the electric vehicle battery ecosystem," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    15. Sjödin, David & Liljeborg, Alexander & Mutter, Sermed, 2024. "Conceptualizing ecosystem management capabilities: Managing the ecosystem-organization interface," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    16. Luca Fraccascia & Ilaria Giannoccaro & Abhishek Agarwal & Erik G. Hansen, 2021. "Business models for the circular economy: Empirical advances and future directions," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2741-2744, September.
    17. Lorena Espina-Romero & Jesús Guerrero-Alcedo & José Gregorio Noroño Sánchez & Angélica Ochoa-Díaz, 2022. "What Are the Topics That Business Ecosystems Navigate? Updating of Scientific Activity and Future Research Agenda," Sustainability, MDPI, vol. 14(23), pages 1-14, December.
    18. Thayla Zomer & Tim McAloone & Daniela Pigosso, 2024. "Categorization of manufacturing companies’ readiness profiles for the transition to the circular economy: A multidimensional cluster analysis," Journal of Industrial Ecology, Yale University, vol. 28(2), pages 277-288, April.
    19. Valery Chistov & Nekane Aramburu & María Eugenia Fabra Florit & Iñaki Peña‐Legazkue & Pauline Weritz, 2023. "Sustainability orientation and firm growth as ventures mature," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5314-5331, December.
    20. Adriana Neligan & Rupert J. Baumgartner & Martin Geissdoerfer & Josef‐Peter Schöggl, 2023. "Circular disruption: Digitalisation as a driver of circular economy business models," Business Strategy and the Environment, Wiley Blackwell, vol. 32(3), pages 1175-1188, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2877-:d:1366931. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.