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Examining the Promotional Effect and Mechanism of Innovative City Pilot Policy on City Brand Development

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Listed:
  • Shengjun Yuan

    (Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China)

  • Jie Li

    (Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China)

  • Jun Wu

    (Business School, Guilin University of Electronic Science and Technology, Guilin 541004, China)

Abstract

This study used Staggered DID on the panel data of 254 prefecture-level cities in China from 2005 to 2016 to explore the promotion effect and mechanism of innovative city pilot policy on urban brand development. The research shows that compared with cities without the pilot policy, the construction of innovative cities can increase the city brand value by 10% and has significantly promoted eastern, non-central cities with large populations and higher levels of science and education. Innovative city pilot policy can promote city brand development through cultural inheritance and innovation and entrepreneurship mechanisms. The results indicate that innovative city pilot policy has a significant spatial spillover effect on city brand development. Our findings add to the field of city brand evaluation by providing policy suggestions and experiential references for evaluating city brand development.

Suggested Citation

  • Shengjun Yuan & Jie Li & Jun Wu, 2023. "Examining the Promotional Effect and Mechanism of Innovative City Pilot Policy on City Brand Development," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2179-:d:1045542
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    References listed on IDEAS

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    1. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
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    Cited by:

    1. Zhengjun Hu & Shanshan Li, 2023. "Innovation-Driven Policy and Low-Carbon Technology Innovation: Research Driven by the Impetus of National Innovative City Pilot Policy in China," Sustainability, MDPI, vol. 15(11), pages 1-18, May.
    2. Ling Luo & Yang Fu & Hui Li, 2023. "Do Urban Innovation Policies Reduce Carbon Emission? Empirical Evidence from Chinese Cities with DID," Sustainability, MDPI, vol. 15(8), pages 1-17, April.

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