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Planning and Promoting an Authentic Slow Food Tourism Corridor in a Suburban Town in the US

Author

Listed:
  • Saule Baimoratova

    (School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA)

  • Deepak Chhabra

    (School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA)

  • Dallen J. Timothy

    (School of Community Resources & Development, Arizona State University, Phoenix, AZ 85281, USA
    School of Tourism and Hospitality, University of Johannesburg, Johannesburg 2006, South Africa)

Abstract

Interest in slow tourism is surging as consumers seek immersive experiences and self-enrichment. Only a handful of studies have examined this phenomenon minutely from an authenticity standpoint. To fill this vacuum, by employing a case study technique, this study examines the manner in which authenticity is promoted and showcased in a broad range of iconic food venues in the suburban town of Gilbert (Arizona, USA). Content analysis of the signature websites of fourteen iconic food venues is conducted in addition to an online survey of the venue managers. Based on the results, this study presents a roadmap for developing and promoting a slow food tourism corridor for Gilbert.

Suggested Citation

  • Saule Baimoratova & Deepak Chhabra & Dallen J. Timothy, 2023. "Planning and Promoting an Authentic Slow Food Tourism Corridor in a Suburban Town in the US," Sustainability, MDPI, vol. 15(20), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:20:p:14971-:d:1261562
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    References listed on IDEAS

    as
    1. Jin Young Chung & Jinok Susanna Kim & Choong-Ki Lee & Myung Ja Kim, 2018. "Slow-food-seeking behaviour, authentic experience, and perceived slow value of a slow-life festival," Current Issues in Tourism, Taylor & Francis Journals, vol. 21(2), pages 123-127, January.
    2. Bo Meng & Kyuhwan Choi, 2016. "Extending the theory of planned behaviour: testing the effects of authentic perception and environmental concerns on the slow-tourist decision-making process," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(6), pages 528-544, May.
    Full references (including those not matched with items on IDEAS)

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