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Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China

Author

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  • Chris Zhu

    (School of Tourism Management, Macao Institute for Tourism Studies, Macau SAR 999078, China)

  • Lawrence Hoc Nang Fong

    (Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macau SAR 999078, China)

  • Ziye Shang

    (Faculty of International Tourism and Management, City University of Macau, Macau SAR 999078, China)

  • Manrong Gan

    (Department of Economics, Guiyang Institute of Information Technology, Guiyang 550000, China)

Abstract

The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19. Data were collected from 304 respondents who visited Chimelong Ocean Kingdom during COVID-19. This study results indicated that theme park destination image (cognitive and affective) positively predicts tourist-perceived value (functional, social, and emotional) during COVID-19. Moreover, this study also indicated that although social and emotional value positively predict tourist behavioral intention, functional value does not positively predict tourist behavioral intention during COVID-19. Theoretical and managerial implications are presented.

Suggested Citation

  • Chris Zhu & Lawrence Hoc Nang Fong & Ziye Shang & Manrong Gan, 2022. "Rethinking the Impact of Theme Park Image on Perceived Value and Behavioral Intention: The Case of Chimelong Ocean Kingdom, China," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2349-:d:752905
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    References listed on IDEAS

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    Cited by:

    1. Virginica Rusu & Cristian Rusu & Nicolás Matus & Federico Botella, 2023. "Tourist Experience Challenges: A Holistic Approach," Sustainability, MDPI, vol. 15(17), pages 1-32, August.
    2. Xiaohuan Wang & Zhi-Ping Fan & Haibin Li & Yujie Li, 2023. "Discriminatory Pricing Strategy for Sustainable Tourism in Theme Parks considering Visitors’ Price Fairness and Service Value Perceptions," Sustainability, MDPI, vol. 15(19), pages 1-19, September.
    3. Xi Wang & Yun Yu & Zhe Zhu & Jie Zheng, 2022. "Visiting Intentions toward Theme Parks: Do Short Video Content and Tourists’ Perceived Playfulness on TikTok Matter?," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
    4. Liting Zhou & Fei Ouyang & Yang Li & Jieling Zhan & Nadeem Akhtar & Muhammad Ittefaq, 2022. "Examining the Factors Influencing Tourists’ Destination: A Case of Nanhai Movie Theme Park in China," Sustainability, MDPI, vol. 14(18), pages 1-19, September.

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