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A Systematic Study on a Customer’s Next-Items Recommendation Techniques

Author

Listed:
  • Qazi Mudassar Ilyas

    (Department of Information Systems, College of Computer Sciences and Information Technology, King Faisal University, Al Ahsa 31982, Saudi Arabia)

  • Abid Mehmood

    (Department of Management Information Systems, College of Business Administration, King Faisal University, Al Ahsa 31982, Saudi Arabia)

  • Ashfaq Ahmad

    (Department of Computer Science, College of Computer Sciences & Information Technology, Jazan University, Jazan 45142, Saudi Arabia)

  • Muneer Ahmad

    (School of Electrical Engineering and Computer Science (SEECS), National University of Sciences and Technology (NUST), Sector H-12, Islamabad 44000, Pakistan)

Abstract

A customer’s next-items recommender system (NIRS) can be used to predict the purchase list of a customer in the next visit. The recommendations made by these systems support businesses by increasing their revenue and providing a more personalized shopping experience to customers. The main objective of this paper is to provide a systematic literature review of the domain to analyze the recent techniques and assist future research. The paper examined 90 selected studies to answer the research questions concerning the key aspects of NIRSs. To this end, the main contribution of the paper is that it provides detailed insight into the use of conventional and deep learning techniques, the popular datasets, and specialized metrics for developing and evaluating these systems. The study reveals that conventional machine learning techniques have been quite popular for developing NIRSs in the past. However, more recent works have mainly focused on deep learning techniques due to their enhanced ability to learn sequential and temporal information. Some of the challenges in developing NIRSs that need further investigation are related to cold start, data sparsity, and cross-domain recommendations.

Suggested Citation

  • Qazi Mudassar Ilyas & Abid Mehmood & Ashfaq Ahmad & Muneer Ahmad, 2022. "A Systematic Study on a Customer’s Next-Items Recommendation Techniques," Sustainability, MDPI, vol. 14(12), pages 1-28, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7175-:d:836633
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    References listed on IDEAS

    as
    1. Haseeb Ur Rehman Khan & Chen Kim Lim & Minhaz Farid Ahmed & Kian Lam Tan & Mazlin Bin Mokhtar, 2021. "Systematic Review of Contextual Suggestion and Recommendation Systems for Sustainable e-Tourism," Sustainability, MDPI, vol. 13(15), pages 1-27, July.
    2. Muhammad Anwar & Sher Zaman Khan & Syed Zulfiqar Ali Shah, 2018. "Big Data Capabilities and Firm’s Performance: A Mediating Role of Competitive Advantage," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-28, December.
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