IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i13p7381-d586790.html
   My bibliography  Save this article

Local Wisdom of Miang Lifestyle and Community for Sustainable Development in Northern Thailand

Author

Listed:
  • Dujrudee Chinwong

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand)

  • Panchana Charaj

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Piyatida Panitsupakamol

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Tamonwan Chankaew

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand)

  • Surarong Chinwong

    (Department of Pharmaceutical Care, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand)

  • Chalermpong Saenjum

    (Cluster of Excellence on Biodiversity-Based Economic and Society (B.BES-CMU), Chiang Mai University, Chiang Mai 50200, Thailand
    Department of Pharmaceutical Sciences, Faculty of Pharmacy, Chiang Mai University, Chiang Mai 50200, Thailand
    Research Center for Multidisciplinary Approaches to Miang, Chiang Mai University, Chiang Mai 50200, Thailand)

Abstract

Miang or fermented tea leaf has been a part of the Mae Kampong community, one of northern Thailand’s famous tourist attractions, for a long time. Although the demand and popularity of Miang are decreasing, Miang is still important to the community lifestyle in various ways. Thus, this study aimed to investigate Miang consumption behavior, lifestyle, and wisdom in the Mae Kampong community, which would lead to sustainable development. The study involved a cross-sectional survey and a qualitative study. The research was done in Mae Kampong Village, Mae On District, Chiang Mai, Thailand. A total of 335 participants participated; 60.9% were female with an average age of 61.3 ± 12.2 years old. In all, 93.7% of the participants consumed Miang daily, mostly as a snack (86.5%). Consuming Miang as a staple food and beverage were less common. Furthermore, only 2.5% of the participants considered Miang as medicine. Miang is also the primary source of income and a tourist attraction. Additionally, Miang is an item in religious and local rituals. The Miang culture and the local lifestyle are bonded deeply as a sustainable economy, society, and environment. The wisdom in Miang culture encourages a better quality of life for the Mae Kampong community.

Suggested Citation

  • Dujrudee Chinwong & Panchana Charaj & Piyatida Panitsupakamol & Tamonwan Chankaew & Surarong Chinwong & Chalermpong Saenjum, 2021. "Local Wisdom of Miang Lifestyle and Community for Sustainable Development in Northern Thailand," Sustainability, MDPI, vol. 13(13), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7381-:d:586790
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/13/7381/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/13/7381/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mougne, Christine & MacLennan, Robert & Atsana, Sirirat, 1982. "Smoking, chewing and drinking in Ban Pong, Northern Thailand," Social Science & Medicine, Elsevier, vol. 16(1), pages 99-106, January.
    2. Piyapong Janmaimool & Chaweewan Denpaiboon, 2016. "Rural Villagers’ Quality of Life Improvement by Economic Self-Reliance Practices and Trust in the Philosophy of Sufficiency Economy," Societies, MDPI, vol. 6(3), pages 1-20, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnieszka Wojewódzka-Wiewiórska & Anna Kłoczko-Gajewska & Piotr Sulewski, 2019. "Between the Social and Economic Dimensions of Sustainability in Rural Areas—In Search of Farmers’ Quality of Life," Sustainability, MDPI, vol. 12(1), pages 1-26, December.
    2. Prabripu, Pirapong & Wiboonpongse, Aree, 2020. "Progressing Towards a Sufficiency Economy in Small Rice Farming Households in Northern Thailand," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 27(2).
    3. Libang Ma & Xinglong Che & Junhui Zhang & Fang Fang & Meimei Chen, 2019. "Rural Poverty Identification and Comprehensive Poverty Assessment Based on Quality-of-Life: The Case of Gansu Province (China)," Sustainability, MDPI, vol. 11(17), pages 1-18, August.
    4. Veerawin Korphaibool & Pattanaporn Chatjuthamard & Sirimon Treepongkaruna, 2021. "Scoring Sufficiency Economy Philosophy through GRI Standards and Firm Risk: A Case Study of Thai Listed Companies," Sustainability, MDPI, vol. 13(4), pages 1-19, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7381-:d:586790. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.