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Analysis of Façade Color and Cost to Improve Visual Integration of Buildings in the Rural Environment

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  • María Jesús Montero-Parejo

    (Department of Graphical Expression, University of Extremadura, 06006 Badajoz, Spain)

  • Lorenzo García Moruno

    (Department of Graphical Expression, University of Extremadura, 06006 Badajoz, Spain)

  • Antonio Manuel Reyes Rodríguez

    (Department of Graphical Expression, University of Extremadura, 06006 Badajoz, Spain)

  • Julio Hernández Blanco

    (Department of Graphical Expression, University of Extremadura, 06006 Badajoz, Spain)

  • Jacinto Garrido Velarde

    (University Research Institute for Sustainable Territorial Development (INTERRA), University of Extremadura, 06006 Badajoz, Spain)

Abstract

In recent decades, rural buildings have proliferated in the rural environment, in many cases clashing with the surroundings. One of the main objectives in rural areas must be to maintain a balance between economic and sustainable development. In the exterior design of buildings, it is necessary to follow technical and scientific criteria that respect the natural environment, and one of the most important parameters in this scenario is façade color. This article analyzes the costs of using different colors on façades and how color variations affect the integration of buildings in the rural landscape. It addresses the context of rural buildings in the Extremadura region of Spain, where large areas of undeveloped land are available to drive economic development. Ten technical projects and photos of buildings were used for the study. A palette of suitable colors developed and proposed in previous studies was used to improve the external finishes of the façades. The variation in cost was calculated between the current designs and improved alternatives simulated using infographs, and a survey was conducted to determine how the rating of the landscape integration changed. The analysis shows that a building façade in a suitable color is always a significantly better rated solution than a finish in white (by 9%–14%). The results obtained are important because they show that a small variation in the cost of a building can significantly increase the rating of its integration and, therefore, give value added to the intervention because it respects the natural environment.

Suggested Citation

  • María Jesús Montero-Parejo & Lorenzo García Moruno & Antonio Manuel Reyes Rodríguez & Julio Hernández Blanco & Jacinto Garrido Velarde, 2020. "Analysis of Façade Color and Cost to Improve Visual Integration of Buildings in the Rural Environment," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:9:p:3840-:d:355573
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    References listed on IDEAS

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    1. Jacinto Garrido-Velarde & María Jesús Montero-Parejo & Julio Hernández-Blanco & Lorenzo García-Moruno, 2018. "Visual Analysis of the Height Ratio between Building and Background Vegetation. Two Rural Cases of Study: Spain and Sweden," Sustainability, MDPI, vol. 10(8), pages 1-17, July.
    2. Jaraíz-Cabanillas, Francisco Javier & Mora-Aliseda, Julián & Jeong, Jin Su & Garrido-Velarde, Jacinto, 2018. "Methodological proposal to classify and delineate natural protected areas. Study case: Region of Extremadura, Spain," Land Use Policy, Elsevier, vol. 79(C), pages 310-319.
    3. Jacinto Garrido Velarde & María Jesús Montero Parejo & Julio Hernández Blanco & Lorenzo García Moruno, 2017. "Use of Video and 3D Scenario Visualisation to Rate Vegetation Screens for Integrating Buildings into the Landscape," Sustainability, MDPI, vol. 9(7), pages 1-14, June.
    4. José Maria Codosero Rodas & José Manuel Naranjo Gómez & Rui Alexandre Castanho & José Cabezas, 2018. "Land Valuation Sustainable Model of Urban Planning Development: A Case Study in Badajoz, Spain," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
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    Cited by:

    1. Janusz Marchwiński, 2022. "Research on BIPV in Office and Public Utility Buildings in Aesthetic and Utility Context," Sustainability, MDPI, vol. 15(1), pages 1-27, December.

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