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Tourist Flow Management: Social Impact Evaluation through Social Network Analysis

Author

Listed:
  • Giovanna Acampa

    (Faculty of Engineering and Architecture, University “Kore” of Enna, 94100 Enna, Italy)

  • Mariolina Grasso

    (Faculty of Engineering and Architecture, University “Kore” of Enna, 94100 Enna, Italy)

  • Giorgia Marino

    (Faculty of Engineering and Architecture, University “Kore” of Enna, 94100 Enna, Italy)

  • Claudia Mariaserena Parisi

    (Faculty of Engineering and Architecture, University “Kore” of Enna, 94100 Enna, Italy)

Abstract

The present paper was prompted by the activity carried out within the scope of an EU-funded project (WARMEST). It calls to analyse the reasons for the degradation of the Patio de Los Leones, which attracts over 2 million tourists per year to Granada in Spain. We review here the most advanced studies and regulations on the assessment of the social impact of mass tourism and present a novel methodology to analyse its effects. We dug into the material available on social networks—especially feedback to posts published on major relevant sites—and got a comprehensive picture of the thoughts that were expressed there and a comprehensive assessment of the citizens’ opinion on the social impact of tourism in Granada. Thus, we obtained a new indicator called “C.1.2 index modified”, which measures the level of dissatisfaction of citizens with the tourists’ pressure; we propose to replace the existing ETIS index with C.1.2, which is mainly based on direct surveys that are often carried out with very limited resources. At the end of the research, we could point out topics that are especially important to the citizens, thus allowing us to define a strategic action plan with a bottom-up approach.

Suggested Citation

  • Giovanna Acampa & Mariolina Grasso & Giorgia Marino & Claudia Mariaserena Parisi, 2020. "Tourist Flow Management: Social Impact Evaluation through Social Network Analysis," Sustainability, MDPI, Open Access Journal, vol. 12(2), pages 1-16, January.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:2:p:731-:d:310711
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    References listed on IDEAS

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    1. Fabrizio Battisti & Orazio Campo, 2019. "A Methodology for Determining the Profitability Index of Real Estate Initiatives Involving Public–Private Partnerships. A Case Study: The Integrated Intervention Programs in Rome," Sustainability, MDPI, Open Access Journal, vol. 11(5), pages 1-22, March.
    2. Doru Marian Tudorache & Tamara Simon & Cristi Frenț & Mărioara Musteaţă-Pavel, 2017. "Difficulties and Challenges in Applying the European Tourism Indicators System (ETIS) for Sustainable Tourist Destinations: The Case of Braşov County in the Romanian Carpathians," Sustainability, MDPI, Open Access Journal, vol. 9(10), pages 1-19, October.
    3. Patrizia Modica & Alessandro Capocchi & Ilaria Foroni & Mariangela Zenga, 2018. "An Assessment of the Implementation of the European Tourism Indicator System for Sustainable Destinations in Italy," Sustainability, MDPI, Open Access Journal, vol. 10(9), pages 1-21, September.
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