From Ruin to Resource: The Role of Heritage and Structural Rehabilitation in the Economic and Territorial Regeneration of Rural Areas

Rural depopulation and the abandonment of historic settlements are pressing challenges for contemporary spatial planning, particularly in regions with a rich architectural and cultural heritage. This article examines the ruins of Moya, in Cuenca (Spain), as a case study to develop an integrated rural revitalisation strategy. The research combines historical building analysis, assessment of structural deterioration, and planning for economic reactivation to create a comprehensive framework for transforming abandoned sites into a viable cultural resource. The proposed model favours temporary and flexible occupation over permanent repopulation, promoting forms of use that respect and preserve the site’s historical identity. The approach builds on principles of activating monumental heritage, integrating the vernacular fabric, and organising the site into distinct functional areas. Moya is thus presented not only as an example of abandonment, but also as a replicable prototype for intervention in other declining rural environments, where heritage can serve as a strategic resource for sustainable development and territorial cohesion. The main objectives are to develop and test an integrated strategy for rural regeneration that goes beyond physical restoration, combining adaptive reuse, heritage conservation, and educational and cultural programmes to stimulate the local economy and reinforce territorial identity. The approach is evaluated through the case of Moya and contrasted with other national and international experiences to assess its replicability.