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The Impact of Interpretive Packaged Food Labels on Consumer Purchase Intention: The Comparative Analysis of Efficacy and Inefficiency of Food Labels

Author

Listed:
  • Muhammad Zeeshan Zafar

    (Department of Business Administration, University of Chakwal, Chakwal 48800, Pakistan)

  • Xiangjiao Shi

    (Business School, Shandong Jianzhu University, Jinan 250101, China
    Institute of Business Administration, Shandong University of Finance and Economics, Jinan 250014, China)

  • Hailan Yang

    (Business School, Shandong Jianzhu University, Jinan 250101, China)

  • Jaffar Abbas

    (School of Media and Communication & Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Jiakui Chen

    (School of Economics and Management (Cooperative College), Qingdao Agricultural University, Qingdao 266109, China)

Abstract

The objectives of this study are twofold. Firstly, the current study elucidates the impact and efficacy of food labels in developing consumers’ attitudes and intentions towards the selection of nutritional food. Secondly, the inefficacy of labels in developing consumers’ attitudes and intentions towards healthy packaged food selection is demonstrated. The supportive theories of the current model are those of reasoned action and protection motivation. The data of 797 respondents have been collected from four major grocery stores in Pakistan. The structural equation model has been employed for the analysis of data. The results indicate that the efficacy of food labels has a positive significant effect on attitudes towards familiar and unfamiliar foods. In contrast to this, inefficacy in labelling has shown a positive significant effect on familiar foods but is insignificant for unfamiliar foods. The user-friendly food labels significantly affect unfamiliar foods in terms promoting consumer attitudes. Reciprocally, the inefficacy of labels creates a hindrance to the reading of unfamiliar labels while purchasing food items. The study findings reveal the fact that food label information and its format influences consumer attitudes and intentions at the point of purchase.

Suggested Citation

  • Muhammad Zeeshan Zafar & Xiangjiao Shi & Hailan Yang & Jaffar Abbas & Jiakui Chen, 2022. "The Impact of Interpretive Packaged Food Labels on Consumer Purchase Intention: The Comparative Analysis of Efficacy and Inefficiency of Food Labels," IJERPH, MDPI, vol. 19(22), pages 1-16, November.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:22:p:15098-:d:974529
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    Citations

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    Cited by:

    1. F. Xavier Medina & Francesc Fusté-Forné & Nela Filimon, 2023. "Public Awareness of Food Products, Preferences and Practices: Old Challenges and New Insights," IJERPH, MDPI, vol. 20(9), pages 1-3, May.
    2. Faozi A. Almaqtari & Najib H. S. Farhan & Hamood Mohammed Al-Hattami & Tamer Elsheikh, 2023. "The moderating role of information technology governance in the relationship between board characteristics and continuity management during the Covid-19 pandemic in an emerging economy," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    3. Pietro Renzi & Alberto Franci, 2023. "Inequalities in Health: Definitions, Concepts and Measurements—An Application in the Regional Health Authority in Italy," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 169(1), pages 599-627, September.
    4. Shah, Syed Ale Raza & Zhang, Qianxiao & Abbas, Jaffar & Tang, Hui & Al-Sulaiti, Khalid Ibrahim, 2023. "Waste management, quality of life and natural resources utilization matter for renewable electricity generation: The main and moderate role of environmental policy," Utilities Policy, Elsevier, vol. 82(C).
    5. Md. Alamgir Hossain & Ruhul Amin & Abdullah Al Masud & Md. Imran Hossain & Mohammad Awal Hossen & Mohammad Kamal Hossain, 2023. "What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective," SAGE Open, , vol. 13(3), pages 21582440231, July.
    6. Shah, Syed Ale Raza & Zhang, Qianxiao & Abbas, Jaffar & Balsalobre-Lorente, Daniel & Pilař, Ladislav, 2023. "Technology, Urbanization and Natural Gas Supply Matter for Carbon Neutrality: A New Evidence of Environmental Sustainability under the Prism of COP26," Resources Policy, Elsevier, vol. 82(C).
    7. Balsalobre-Lorente, Daniel & Abbas, Jaffar & He, Chang & Pilař, Ladislav & Shah, Syed Ale Raza, 2023. "Tourism, urbanization and natural resources rents matter for environmental sustainability: The leading role of AI and ICT on sustainable development goals in the digital era," Resources Policy, Elsevier, vol. 82(C).

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