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Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis

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  • Christine E. Kistler

    (Department of Family Medicine, School of Medicine, University of North Carolina at Chapel Hill, 590 Manning Drive, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

  • Trisha M. Crutchfield

    (Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA
    UNC Center for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

  • Erin L. Sutfin

    (Department of Social Science and Health Policy, Wake Forest University, Winston-Salem, NC 27599, USA)

  • Leah M. Ranney

    (Department of Family Medicine, School of Medicine, University of North Carolina at Chapel Hill, 590 Manning Drive, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

  • Micah L. Berman

    (College of Public Health & Moritz College of Law, Ohio State University, Columbus, OH 43210, USA)

  • Gary A. Zarkin

    (Behavioral Health and Criminal Justice Research Division, RTI International, Research Triangle Park, NC 27599, USA)

  • Adam O. Goldstein

    (Department of Family Medicine, School of Medicine, University of North Carolina at Chapel Hill, 590 Manning Drive, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

Abstract

To inform potential governmental regulations, we aimed to develop a list of electronic nicotine delivery system (ENDS) product features important to U.S. consumers by age and gender. We employed qualitative data methods. Participants were eligible if they had used an ENDS at least once. Groups were selected by age and gender (young adult group aged 18–25, n = 11; middle-age group aged 26–64, n = 9; and women’s group aged 26–64, n = 9). We conducted five individual older adult interviews (aged 68–80). Participants discussed important ENDS features. We conducted a structured content analysis of the group and interview responses. Of 34 participants, 68% were white and 56% were female. Participants mentioned 12 important ENDS features, including: (1) user experience; (2) social acceptability; (3) cost; (4) health risks/benefits; (5) ease of use; (6) flavors; (7) smoking cessation aid; (8) nicotine content; (9) modifiability; (10) ENDS regulation; (11) bridge between tobacco cigarettes; (12) collectability. The most frequently mentioned ENDS feature was modifiability for young adults, user experience for middle-age and older adults, and flavor for the women’s group. This study identified multiple features important to ENDS consumers. Groups differed in how they viewed various features by age and gender. These results can inform ongoing regulatory efforts.

Suggested Citation

  • Christine E. Kistler & Trisha M. Crutchfield & Erin L. Sutfin & Leah M. Ranney & Micah L. Berman & Gary A. Zarkin & Adam O. Goldstein, 2017. "Consumers’ Preferences for Electronic Nicotine Delivery System Product Features: A Structured Content Analysis," IJERPH, MDPI, vol. 14(6), pages 1-10, June.
    • Handle: RePEc:gam:jijerp:v:14:y:2017:i:6:p:613-:d:100791
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    References listed on IDEAS

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    1. Carla J. Berg, 2016. "Preferred flavors and reasons for e-cigarette use and discontinued use among never, current, and former smokers," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 61(2), pages 225-236, March.
    2. Konstantinos E. Farsalinos & Giorgio Romagna & Dimitris Tsiapras & Stamatis Kyrzopoulos & Vassilis Voudris, 2014. "Characteristics, Perceived Side Effects and Benefits of Electronic Cigarette Use: A Worldwide Survey of More than 19,000 Consumers," IJERPH, MDPI, vol. 11(4), pages 1-18, April.
    3. Jessica K. Pepper & Kurt M. Ribisl & Sherry L. Emery & Noel T. Brewer, 2014. "Reasons for Starting and Stopping Electronic Cigarette Use," IJERPH, MDPI, vol. 11(10), pages 1-17, October.
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    Cited by:

    1. Mohammed M. Alqahtani & Zachary B. Massey & Robert T. Fairman & Victoria Churchill & David L. Ashley & Lucy Popova, 2022. "General and Device-Specific Reasons for ENDS Use: A Qualitative Study with Adult ENDS Users," IJERPH, MDPI, vol. 19(11), pages 1-14, June.
    2. Kim A. G. J. Romijnders & Liesbeth Van Osch & Hein De Vries & Reinskje Talhout, 2018. "Perceptions and Reasons Regarding E-Cigarette Use among Users and Non-Users: A Narrative Literature Review," IJERPH, MDPI, vol. 15(6), pages 1-19, June.
    3. Cristina Russo & Fabio Cibella & Enrico Mondati & Pasquale Caponnetto & Evelise Frazzetto & Massimo Caruso & Grazia Caci & Riccardo Polosa, 2018. "Lack of Substantial Post-Cessation Weight Increase in Electronic Cigarettes Users," IJERPH, MDPI, vol. 15(4), pages 1-13, March.

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