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Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers

Author

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  • Marissa G. Hall

    (Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC 27599, USA)

  • Jessica K. Pepper

    (Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA
    RTI International, 3040 East Cornwallis Road, Research Triangle Park, NC 27709, USA)

  • Jennifer C. Morgan

    (Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC 27599, USA)

  • Noel T. Brewer

    (Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina, Rosenau Hall CB7440, Chapel Hill, NC 27599, USA
    Lineberger Comprehensive Cancer Center, University of North Carolina, Chapel Hill, NC 27599, USA)

Abstract

The novelty of e-cigarettes and ambiguity about their effects may foster informal sharing of information, such as through social interactions. We aimed to describe smokers’ social interactions about e-cigarettes and their recommendations that others use e-cigarettes. Data were collected from 2149 adult smokers in North Carolina and California who participated in a study of the impact of pictorial cigarette pack warnings. In the previous month, almost half of participants (45%) reported talking to at least one person about e-cigarettes and nearly a third of participants (27%) recommended e-cigarettes to someone else. Smokers recommended e-cigarettes to cut back on smoking (57%), to quit smoking (48%), for health reasons (36%), and for fun (27%). In adjusted analyses, more frequent e-cigarette use, positive views about typical e-cigarette users, and attempting to quit smoking in the past month were associated with recommending e-cigarettes for health reasons (all p < 0.05). Social interactions appear to be a popular method of information-sharing about e-cigarettes among smokers. Health communication campaigns may help to fill in the gaps of smokers’ understanding of e-cigarettes and their long-term effects.

Suggested Citation

  • Marissa G. Hall & Jessica K. Pepper & Jennifer C. Morgan & Noel T. Brewer, 2016. "Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers," IJERPH, MDPI, vol. 13(8), pages 1-10, August.
    • Handle: RePEc:gam:jijerp:v:13:y:2016:i:8:p:788-:d:75407
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    References listed on IDEAS

    as
    1. Jessica K. Pepper & Kurt M. Ribisl & Sherry L. Emery & Noel T. Brewer, 2014. "Reasons for Starting and Stopping Electronic Cigarette Use," IJERPH, MDPI, vol. 11(10), pages 1-17, October.
    2. Marissa G. Hall & Kathryn Peebles & Laura E. Bach & Seth M. Noar & Kurt M. Ribisl & Noel T. Brewer, 2015. "Social Interactions Sparked by Pictorial Warnings on Cigarette Packs," IJERPH, MDPI, vol. 12(10), pages 1-14, October.
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    Cited by:

    1. Eboneé N. Butler & Marissa G. Hall & May S. Chen & Jessica K. Pepper & Hart Blanton & Noel T. Brewer, 2020. "The Prototypes of Tobacco Users Scale (POTUS) for Cigarette Smoking and E-Cigarette Use: Development and Validation," IJERPH, MDPI, vol. 17(17), pages 1-12, August.
    2. Ratika Sharma & Britta Wigginton & Carla Meurk & Pauline Ford & Coral E. Gartner, 2016. "Motivations and Limitations Associated with Vaping among People with Mental Illness: A Qualitative Analysis of Reddit Discussions," IJERPH, MDPI, vol. 14(1), pages 1-15, December.

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