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Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques

Author

Listed:
  • Thanaa Saad AlSalem

    (Department of Information Systems, King Faisal University, Al-Ahsa 31982, Saudi Arabia)

  • Majed Aadi AlShamari

    (Department of Information Systems, King Faisal University, Al-Ahsa 31982, Saudi Arabia)

Abstract

Nowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer significant information about users’ assessment and perceptions of satisfaction, effectiveness, and efficiency of online services. This research investigated the usability of two e-commerce web-sites in Saudi Arabia and compared the effectiveness of different behavioral measurement techniques, such as heuristic evaluation, usability testing, and eye-tracking. In particular, this research selected the Extra and Jarir e-commerce websites in Saudi Arabia based on a combined approach of criteria and ranking. This research followed an experimental approach in which both qualitative and quantitative approaches were employed to collect and analyze the data. Each of the behavioral measurement techniques identified usability issues ranging from cosmetic to catastrophic issues. It is worth mentioning that the heuristic evaluation by experts provided both the majority of the issues and identified the most severe usability issues compared to the number of issues identified by both usability testing and eye-tracking combined. Usability testing provided fewer problems, most of which had already been identified by the experts. Eye-tracking provided critical information regarding the page design and element placements and revealed certain user behavior patterns that indicated certain usability problems. Overall, the research findings appeared useful to user experience (UX) and user interface (UI) designers to consider the provided recommendations to enhance the usability of e-commerce websites.

Suggested Citation

  • Thanaa Saad AlSalem & Majed Aadi AlShamari, 2023. "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques," Future Internet, MDPI, vol. 15(11), pages 1-35, November.
    • Handle: RePEc:gam:jftint:v:15:y:2023:i:11:p:365-:d:1278249
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    References listed on IDEAS

    as
    1. Eline Jongmans & Florence Jeannot & Lan Liang & Maud Dampérat, 2022. "Impact of website visual design on user experience and website evaluation: the sequential mediating roles of usability and pleasure," Post-Print hal-04004419, HAL.
    2. Chen, Sherry Y. & Macredie, Robert D., 2005. "The assessment of usability of electronic shopping: A heuristic evaluation," International Journal of Information Management, Elsevier, vol. 25(6), pages 516-532.
    3. Eline Jongmans & Florence Jeannot & Lan Liang & Maud Dampérat, 2022. "Impact of website visual design on user experience and website evaluation: The sequential mediating roles of usability and pleasure," Post-Print halshs-04159555, HAL.
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