IDEAS home Printed from https://ideas.repec.org/a/gam/jftint/v13y2021i9p233-d634092.html
   My bibliography  Save this article

A Review on Clustering Techniques: Creating Better User Experience for Online Roadshow

Author

Listed:
  • Zhou-Yi Lim

    (Faculty of Information Science and Technology, Multimedia University, Jalan Ayer Keroh Lama, Melaka 75450, Malaysia)

  • Lee-Yeng Ong

    (Faculty of Information Science and Technology, Multimedia University, Jalan Ayer Keroh Lama, Melaka 75450, Malaysia)

  • Meng-Chew Leow

    (Faculty of Information Science and Technology, Multimedia University, Jalan Ayer Keroh Lama, Melaka 75450, Malaysia)

Abstract

Online roadshow is a relatively new concept that has higher flexibility and scalability compared to the physical roadshow. This is because online roadshow is accessible through digital devices anywhere and anytime. In a physical roadshow, organizations can measure the effectiveness of the roadshow by interacting with the customers. However, organizations cannot monitor the effectiveness of the online roadshow by using the same method. A good user experience is important to increase the advertising effects on the online roadshow website. In web usage mining, clustering can discover user access patterns from the weblog. By applying a clustering technique, the online roadshow website can be further improved to provide a better user experience. This paper presents a review of clustering techniques used in web usage mining, namely the partition-based, hierarchical, density-based, and fuzzy clustering techniques. These clustering techniques are analyzed from three perspectives: their similarity measures, the evaluation metrics used to determine the optimality of the clusters, and the functional purpose of applying the techniques to improve the user experience of the website. By applying clustering techniques in different stages of the user activities in the online roadshow website, the advertising effectiveness of the website can be enhanced in terms of its affordance, flow, and interactivity.

Suggested Citation

  • Zhou-Yi Lim & Lee-Yeng Ong & Meng-Chew Leow, 2021. "A Review on Clustering Techniques: Creating Better User Experience for Online Roadshow," Future Internet, MDPI, vol. 13(9), pages 1-22, September.
    • Handle: RePEc:gam:jftint:v:13:y:2021:i:9:p:233-:d:634092
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1999-5903/13/9/233/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1999-5903/13/9/233/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. -, 2021. "Digital technologies for a new future," Sede de la CEPAL en Santiago (Estudios e Investigaciones) 46817, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gérard Pogorel, 2021. "European Liberal Forum Policy Brief No 3 | July 2021 5G for Industry 4.0: Actors, Challenges, and a New Start for Europe European Liberal Forum Discussion Paper No 6 | June 2021 Europe's Strategic Aut," Post-Print hal-03299196, HAL.
    2. -, 2021. "Foreign Direct Investment in Latin America and the Caribbean 2021," La Inversión Extranjera Directa en América Latina y el Caribe, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 47148.2 edited by Eclac.
    3. Batara Surya & Hernita Hernita & Agus Salim & Seri Suriani & Iwan Perwira & Yulia Yulia & Muhlis Ruslan & Kafrawi Yunus, 2022. "Travel-Business Stagnation and SME Business Turbulence in the Tourism Sector in the Era of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(4), pages 1-37, February.
    4. Barzegar, Maryam & Rajabifard, Abbas & Kalantari, Mohsen & Atazadeh, Behnam, 2021. "A framework for spatial analysis in 3D urban land administration – A case study for Victoria, Australia," Land Use Policy, Elsevier, vol. 111(C).
    5. -, 2021. "Disasters and inequality in a protracted crisis: Towards universal, comprehensive, resilient and sustainable social protection systems in Latin America and the Caribbean," Libros y Documentos Institucionales, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 47376 edited by Eclac, March.
    6. Stavros Kalogiannidis & Dimitrios Kalfas & Fotios Chatzitheodoridis & Stamatis Kontsas, 2022. "The Impact of Digitalization in Supporting the Performance of Circular Economy: A Case Study of Greece," JRFM, MDPI, vol. 15(8), pages 1-18, August.
    7. Ramona Rupeika-Apoga & Larisa Bule & Kristine Petrovska, 2022. "Digital Transformation of Small and Medium Enterprises: Aspects of Public Support," JRFM, MDPI, vol. 15(2), pages 1-21, January.
    8. Mariana Petrova & Iskren Tairov, 2022. "Solutions to Manage Smart Cities’ Risks in Times of Pandemic Crisis," Risks, MDPI, vol. 10(12), pages 1-18, December.
    9. Hua, Weiqi & Stephen, Bruce & Wallom, David C.H., 2023. "Digital twin based reinforcement learning for extracting network structures and load patterns in planning and operation of distribution systems," Applied Energy, Elsevier, vol. 342(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jftint:v:13:y:2021:i:9:p:233-:d:634092. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.