eCooking Delivery Models: Approach to Designing Delivery Models for Electric Pressure Cookers with Case Study for Tanzania

This paper defines eCooking Delivery Models (eCDMs) as the activities, resources and actors needed to deliver modern electric cooking (eCooking) appliances to end-users in need of innovative clean cooking solutions in the Global South. We define the eCooking Market System (socio-economic and cultural context, the enabling environment, market chains, support services) which conceptualizes the real-world market factors and surrounding context related to enabling the uptake and sustained use of eCooking appliances by end-users. We also describe an approach to design eCDMs and identify the support services required to start and sustain the market delivery infrastructure. The eCDM concept and approach are demonstrated through designing eCDMs and support services for electric pressure cookers (EPCs) for two end-user segments in Tanzania: rural and peri-urban/urban customer segments. Research methods included: focus groups and workshops (12), household surveys (51), cooking demonstrations (11), offering end-users the chance to purchase EPCs through various financing mechanisms, and interviews (eight with market actors, 18 with enabling environment stakeholders). This led to stakeholder mapping, understanding end-users, market chains, and enabling environment, and identification of eCDMs and support services to reach the focus customer segments. The case study outcome was a plan to implement support services, which is being carried out by a Tanzanian NGO, and we reflect on progress thus far in supporting the eCooking market in Tanzania. The concept and approach can support similar action research in other contexts to accelerate the transition to modern energy cooking services.