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An AI-Enabled Approach in Analyzing Media Data: An Example from Data on COVID-19 News Coverage in Vietnam

Author

Listed:
  • Quan-Hoang Vuong

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam)

  • Viet-Phuong La

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam)

  • Thanh-Huyen T. Nguyen

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam)

  • Minh-Hoang Nguyen

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam)

  • Tam-Tri Le

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam
    AI for Social Data Lab, Vuong & Associates, Ha Noi 100000, Vietnam)

  • Manh-Toan Ho

    (Centre for Interdisciplinary Social Research, Phenikaa University, Ha Noi 100803, Vietnam)

Abstract

This method article presents the nuts and bolts of an AI-enabled approach to extracting and analyzing social media data. The method is based on our previous rapidly cited COVID-19 research publication, working on a dataset of more than 14,000 news articles from Vietnamese newspapers, to provide a comprehensive picture of how Vietnam has been responding to this unprecedented pandemic. This same method is behind our IUCN-supported research regarding the social aspects of environmental protection missions, now appearing in print in Wiley’s Corporate Social Responsibility and Environmental Management . Homemade AI-enabled software was the backbone of the study. The software has provided a fast and automatic approach in collecting and analyzing social data. Moreover, the tool also allows manually sorting the data, AI-generated word tokenizing in the Vietnamese language, and powerful visualization. The method hopes to provide an effective but low-cost method for social scientists to gather a massive amount of data and analyze them in a short amount of time.

Suggested Citation

  • Quan-Hoang Vuong & Viet-Phuong La & Thanh-Huyen T. Nguyen & Minh-Hoang Nguyen & Tam-Tri Le & Manh-Toan Ho, 2021. "An AI-Enabled Approach in Analyzing Media Data: An Example from Data on COVID-19 News Coverage in Vietnam," Data, MDPI, vol. 6(7), pages 1-14, June.
    • Handle: RePEc:gam:jdataj:v:6:y:2021:i:7:p:70-:d:582179
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    References listed on IDEAS

    as
    1. Viet-Phuong La & Thanh-Hang Pham & Manh-Toan Ho & Minh-Hoang Nguyen & Khanh-Linh P. Nguyen & Thu-Trang Vuong & Hong-Kong T. Nguyen & Trung Tran & Quy Khuc & Manh-Tung Ho & Quan-Hoang Vuong, 2020. "Policy Response, Social Media and Science Journalism for the Sustainability of the Public Health System Amid the COVID-19 Outbreak: The Vietnam Lessons," Sustainability, MDPI, vol. 12(7), pages 1-27, April.
    2. Quan-Hoang Vuong & Tung-Manh Ho & Hong-Kong Nguyen & Thu-Trang Vuong, 2018. "Healthcare consumers’ sensitivity to costs: a reflection on behavioural economics from an emerging market," Palgrave Communications, Palgrave Macmillan, vol. 4(1), pages 1-10, December.
    3. Quan‐Hoang Vuong & Viet‐Phuong La & Hong‐Kong T. Nguyen & Manh‐Tung Ho & Thu‐Trang Vuong & Manh‐Toan Ho, 2021. "Identifying the moral–practical gaps in corporate social responsibility missions of Vietnamese firms: An event‐based analysis of sustainability feasibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 30-41, January.
    4. Quan-Hoang Vuong & Manh-Tung Ho & Hong-Kong To Nguyen & Minh-Hoang Nguyen, 2019. "The trilemma of sustainable industrial growth: evidence from a piloting OECD’s Green city," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-14, December.
    5. Quan-Hoang Vuong, 2020. "Reform retractions to make them more transparent," Nature, Nature, vol. 582(7811), pages 149-149, June.
    6. Quan-Hoang Vuong, 2019. "Breaking barriers in publishing demands a proactive attitude," Nature Human Behaviour, Nature, vol. 3(10), pages 1034-1034, October.
    7. Khuc, Quy Van & Tran, Bao Quang & Meyfroidt, Patrick & Paschke, Mark W., 2018. "Drivers of deforestation and forest degradation in Vietnam: An exploratory analysis at the national level," Forest Policy and Economics, Elsevier, vol. 90(C), pages 128-141.
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    Cited by:

    1. Anh Cường Nguyễn, 2023. "Vietnamese online media leaders’ and citizens’ perspectives on Vietnam-US relations," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.

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