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What Does Northern European Travel Means to South Koreans? Focusing on Travel Decision Process

Author

Listed:
  • Ji Hyon Park

    (Department of Arts and Cultural Management, Cyber University of Korea, 106 Bukchon-ro, Seoul 03051, Korea)

  • Hyung-Deok Shin

    (School of Business Administration, Hongik University, 94 wausan-ro, Seoul 04066, Korea)

  • Young-Doc Seo

    (Department of Film and Entertainment Business, Chugye University for the Arts, 7 Bugahyeon-ro 11ga-gil, Seoul 03762, Korea)

Abstract

The main purpose of this study is to analyze different types of information that may have diverse effects on the travel decision-making process. We collected the most frequently used words related to “Northern European travel” from Korean news sources and blogs, to determine whether there were any systematic differences through network text analysis and CONCOR analysis. We found that Koreans are exposed to words such as “nature” and “cruise activities”, which may lead them to perceive traveling in Northern Europe as a special experience. While political and diplomatic issues are frequently discussed in the news, practical information is discussed in blogs.

Suggested Citation

  • Ji Hyon Park & Hyung-Deok Shin & Young-Doc Seo, 2022. "What Does Northern European Travel Means to South Koreans? Focusing on Travel Decision Process," Administrative Sciences, MDPI, vol. 12(3), pages 1-21, August.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:3:p:109-:d:901314
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    References listed on IDEAS

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