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Enhancing Creativity – First Step To Innovation

Author

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  • Elisabeta BUTOI

    () (Technical University of Cluj-Napoca, Romania)

Abstract

It is commonly accepted nowadays that to achieve performance companies strive to innovate in this constantly changing economic environment. Therefore, it is a necessity for each manager to know how to increase employees’ creativity in order to have sufficient and brilliant ideas for solving problems in innovative ways. This paper underlines the positive and negative factors influencing creativity from an individual, group and organizational perspective. Enhancing creativity within each organization member involves understanding of what creativity is, how it relates to physical, psychological and social influences and to understand how creativity happens. Creativity has its stages and factors required to release the innovative idea. As every innovation process starts with an idea, understanding what influences the mind and how the idea appears is crucial for individual and organizational performance.

Suggested Citation

  • Elisabeta BUTOI, 2013. "Enhancing Creativity – First Step To Innovation," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 18(2), pages 49-57, November.
  • Handle: RePEc:fmb:journl:v:18:y:2013:i:2:p:49-57
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    References listed on IDEAS

    as
    1. Edward J. O'Boyle, 2011. "Meeting human need through consumption, work, and leisure," International Journal of Social Economics, Emerald Group Publishing, vol. 38(3), pages 260-272, February.
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    More about this item

    Keywords

    creativity; innovation; idea generation; workplace;

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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