IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Forme organizzative e scelte strategiche per la valorizzazione dei vini a Denominazione di Origine

  • Giulio Malorgio
  • Cristina Grazia
  • Carla De Rosa
Registered author(s):

    The objective of this paper is to analyze the supply chain organization of Appellation of Origin wines, identify the typologies of economic agents and characterize their strategic behaviour, in order to identify the link between product range choices, procurement strategies and typologies of vertical relationship along the production, processing and bottling stages. The aim is to identify the possible strategic options for the valorization of Appellations of Origin on the final market. We first provide a descriptive analysis of the wine bottling stage, by distinguishing bottlers according to the types of vertical relationship with upstream production and processing stages. Afterwards, we describe bottlers’ structural characteristics and strategic decisions concerning product range and procurement strategies. Then, a cluster analysis is conducted, in order to identify typologies of bottlers, according to structural and organizational characteristics and strategic decision. On the basis of the clusters identified, a description of the possible strategic options for the valorization of Appellations of Origin is then provided.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=43094&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: http://www.francoangeli.it/riviste/inglese_download_credit.asp

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Article provided by FrancoAngeli Editore in its journal ECONOMIA AGRO-ALIMENTARE.

    Volume (Year): 13 (2011)
    Issue (Month): 1-2 ()
    Pages: 367-390

    as
    in new window

    Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001016
    Contact details of provider: Web page: http://www.francoangeli.it/riviste/sommario.asp?IDRivista=87

    Order Information: Web: http://www.francoangeli.it/riviste/Elenco_Prodotti.aspx?startCode=DC Email:


    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2011-001016. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Angelo Ventriglia)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.