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A case study of the Mexican avocado industry based on transaction costs and supply chain management practices


  • Jaime Arana Coronado

    () (Researcher and professor in Finance and Business Economics at the Colegio de Postgraduados.)

  • Jos Bijman.

    (Associate professor in Business Administration at Wageningen University)

  • Onno Omta.

    (Chaired professor in Business Administration at Wageningen University.)

  • Alfons Oude Lansink.

    (Chaired professor in Business Administration at Wageningen University.)


The present study is based on transaction cost economics and supply chain management to analyze how the adoption of supply chain management practices in the Mexican avocado industry reduces the transaction costs between producers and packers. Two sources of information are used: interviews from different stakeholders and reviews of documents. Conclusions show that the adoption of three practices, product standardization, supplier partnership, and information exchange, has been a solution when challenges such as enhancing quality, obtaining reliable supply, and coordinating supply and demand conditions, are faced in a supply chain.

Suggested Citation

  • Jaime Arana Coronado & Jos Bijman. & Onno Omta. & Alfons Oude Lansink., 2015. "A case study of the Mexican avocado industry based on transaction costs and supply chain management practices," Economía: teoría y práctica, Universidad Autónoma Metropolitana, México, vol. 42(1), pages 137-165, Enero-Jun.
  • Handle: RePEc:ety:journl:v:42:y:2015:i:1:p:137-165
    DOI: 10.24275/ETYPUAM/NE/422015/Arana

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    Cited by:

    1. Gërdoçi, Blendi & Skreli, Engjell & Imami, Drini, 2016. "Determinants of Sustainable Relationships in the Albanian Apple Production Sector," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(1), pages 1-16, February.

    More about this item


    product standardization; supplier partnership; information exchange; collaboration; Persea americana Mill.;

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty


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