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The Unseen Role of AI in Everyday Decision-Making

Author

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  • Gabriel Tarasiuk

Abstract

Purpose: The aim of this article is to analyze the applications of artificial intelligence in less visible aspects of human life, with particular emphasis on travel, social media, online shopping, and digital entertainment. Design/Methodology/Approach: The study reviews scientific literature on algorithms used in these areas, including methods of machine learning, deep learning, and natural language processing. Findings: The results indicate that AI significantly enhances the personalization of user experiences, thereby improving the efficiency of interactions across various digital systems. Practicaal implementations: The conclusions highlight the growing importance of AI in everyday life, as well as its potential for further automation and optimization of user processes. Originality/Value:

Suggested Citation

  • Gabriel Tarasiuk, 2025. "The Unseen Role of AI in Everyday Decision-Making," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 859-868.
    • Handle: RePEc:ers:journl:v:xxviii:y:2025:i:3:p:859-868
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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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