Social Mapping for a Popular Economic Improvement in an Industrial Area

This research on mapping and urgency of handling of social problems in industrial area in Indonesia aims to determine the geographical, demographic, psychographic, economic and socio-cultural conditions as well as the urgency of handling social problems. The study used 120 respondents consisted of 20 respondents for each of 6 urban villages (3 coastal areas and 3 non coastal areas). Data analysis was conducted used descriptive and the analysis of SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. SWOT matrix has been largely used as a strategic planning tool used to identify the internal and external conditions. This tool is also useful for mapping project planning and business competition. The study was conducted in Gresik industrial are, one of the largest industrial areas in Indonesia. The general condition of respondent living environment includes the land altitude between 3-4 meters from sea level, rarely rain, lowland, and hot weather, densely populated with female population almost equal to men. The results also show that the community actively learn and carry out religious activities adopted by the facilities and infrastructure of religious worship that has been good and complete; most of the conditions of the region have not supported the welfare of the population and regional development. In terms of leadership, village heads have a big influence and high role for society. In the context of weakness and threats, each region has urgency handling different problems but the main problem that must be handled is the environment, lack of development of SMEs, and facilities and infrastructure that have not been adequate.