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Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Author

Listed:
  • V.A. Bespalko
  • A.A. Voronov
  • O.V. Martynenko

Abstract

Purpose: The purpose of the article is to present the development and implementation of effective marketing strategies related to industrial import substitution. Design/Methodology/Approach: The article reveals the features and prospects of marketing and operational strategies that accompany the activities of Russian enterprises in the domestic market. Prospects of mobilization of reserves of industrial import substitution, their marketing and financial value in the context of growth of competitive stability and competitiveness are characterized. Findings: The results consists in the development of tools for strategic marketing management of industrial markets based on the feasibility and necessity of using the indicator of competitive stability among the strategic priorities of the functioning and sustainable development of industrial enterprises. Practical implications: The applied value of the study is expressed in the disclosure of the content, features and effectiveness of marketing and competitive strategies, justified by the possibility of using the authors’ marketing forecast in the long-term business plans, marketing and competitive strategies. Originality/value: The originality of this approach is to acknowledge assumptions about the need to increase the marketing agility of the subjects of industrial marketing due to the substantial reorientation of functional marketing strategies on the achievement and retention of competitive sustainability.

Suggested Citation

  • V.A. Bespalko & A.A. Voronov & O.V. Martynenko, 2019. "Marketing and Operational Aspects of the Strategy of Industrial Import Substitution," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 403-410.
    • Handle: RePEc:ers:ijebaa:v:vii:y:2019:i:special1:p:403-410
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    References listed on IDEAS

    as
    1. V.A. Bondarenko & T.V. Parkhomenko & T.B. Erokhina & N.V. Guzenko, 2017. "Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 105-116.
    2. repec:ers:journl:v:v:y:2017:i:2:p:69-82 is not listed on IDEAS
    3. repec:ers:ijebaa:v:v:y:2017:i:1:p:69-82 is not listed on IDEAS
    4. Taufiq Marwa & Abdul Bashir & Azwardi & Mohamad Adam & K.M.H. Thamrin, 2017. "Market Integration of Agricultural Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 69-82.
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    More about this item

    Keywords

    Competitive strategy; marketing in industry and agriculture; competitive stability.;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D30 - Microeconomics - - Distribution - - - General
    • D39 - Microeconomics - - Distribution - - - Other

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