IDEAS home Printed from https://ideas.repec.org/a/eme/srjpps/v9y2013i3p344-361.html
   My bibliography  Save this article

Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia

Author

Listed:
  • Zulhamri Abdullah
  • Yuhanis Abdul Aziz

Abstract

Purpose - The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach - A survey consisting was conducted and a structural equation model was used to test the relationships among constructs. An instrument to measure CSR practices focusing on CSR relational, CSR ethical/moral, and CSR discretionary is developed to evaluate impacts on corporate reputation, culture, and legitimacy. Findings - Findings suggest CSR antecedents emerge through formalization of corporate communication management in Malaysian organizations. The structural model provides evidence that CSR initiatives impact corporate reputation directly. The study acknowledges the increase in CSR initiatives in corporate communication practices in GLCs and PLCs in the quest to gain public legitimacy and corporate governance. Originality/value - The study contributes to the corporate communication literature by linking CSR to corporate reputation and culture, and developing a CSR model that explores a critical dimension in management of corporate identity in an Asian country.

Suggested Citation

  • Zulhamri Abdullah & Yuhanis Abdul Aziz, 2013. "Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 9(3), pages 344-361, July.
    • Handle: RePEc:eme:srjpps:v:9:y:2013:i:3:p:344-361
    DOI: 10.1108/SRJ-05-2011-0110
    as

    Download full text from publisher

    File URL: https://www.emerald.com/insight/content/doi/10.1108/SRJ-05-2011-0110/full/html?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://www.emerald.com/insight/content/doi/10.1108/SRJ-05-2011-0110/full/pdf?utm_source=repec&utm_medium=feed&utm_campaign=repec
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1108/SRJ-05-2011-0110?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dilashenyi Devi Selvarajah & Uma Murthy & Mathavi Massilamani, 2018. "The Impact of Corporate Social Responsibility on Firm’s Financial Performance in Malaysia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(3), pages 220-220, February.
    2. Anat Anaqie Zahidy & Shahryar Sorooshian & Zahidy Abd Hamid, 2019. "Critical Success Factors for Corporate Social Responsibility Adoption in the Construction Industry in Malaysia," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
    3. Aruna Jha & Vijita Singh Aggrawal, 2019. "Institutional pressures for corporate social responsibility implementation: a study of Indian executives," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(4), pages 555-577, June.
    4. Khawaja Fawad Latif & Aymen Sajjad, 2018. "Measuring corporate social responsibility: A critical review of survey instruments," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1174-1197, November.
    5. William S. Harvey & Sharina Osman & Marwa Tourky, 2022. "Building Internal Reputation from Organisational Values," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 19-32, February.
    6. Haseeb Ur Rahman & Muhammad Zahid & Ali Muhammad, 2022. "Connecting integrated management system with corporate sustainability and firm performance: from the Malaysian real estate and construction industry perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 2387-2411, February.
    7. Javier Aguilera‐Caracuel & Jaime Guerrero‐Villegas, 2018. "How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 355-372, July.
    8. Mohamad Iruwan Ghuslan & Romlah Jaffar & Norman Mohd Saleh & Mohd Hasimi Yaacob, 2021. "Corporate Governance and Corporate Reputation: The Role of Environmental and Social Reporting Quality," Sustainability, MDPI, vol. 13(18), pages 1-24, September.
    9. Ranxin Liao & Jungwon Min, 2021. "How the Public Shaming of Peers Enhances Corporate Social Performance: Evidence from Blacklisted Firms in Japan," Sustainability, MDPI, vol. 13(24), pages 1-17, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eme:srjpps:v:9:y:2013:i:3:p:344-361. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Emerald Support (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.