Chinese consumer perceptions of socially responsible consumption
Purpose – The performance of corporate social responsibility has affected consumers' purchase actions. This study seeks to commit a questionnaire investigation to find out what the Chinese consumer is thinking and acting about corporate social responsibility. Design/methodology/approach – The paper commits a questionnaire that contains three factors and analyzes and reports the results on the Chinese consumer's attitude and the influenced purchase on corporate social responsibility. Findings – It is found that different status consumers in China have different perceptions on corporate social responsibility and their purchases are influenced at a different extent. It is only under specific conditions that consumers act in a socially responsible manner. Research limitations/implications – The present study provides a starting-point for further research on putting forward items according to different region, scale, industry and products and analyzing the weight of each item. Originality/value – Companies may draw up different CSR strategies in connection with different products or different consumers in order to improve profits.
Volume (Year): 5 (2009)
Issue (Month): 2 (June)
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