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Chinese consumer perceptions of socially responsible consumption


  • Hua Chen
  • Yusheng Kong


Purpose - The performance of corporate social responsibility has affected consumers' purchase actions. This study seeks to commit a questionnaire investigation to find out what the Chinese consumer is thinking and acting about corporate social responsibility. Design/methodology/approach - The paper commits a questionnaire that contains three factors and analyzes and reports the results on the Chinese consumer's attitude and the influenced purchase on corporate social responsibility. Findings - It is found that different status consumers in China have different perceptions on corporate social responsibility and their purchases are influenced at a different extent. It is only under specific conditions that consumers act in a socially responsible manner. Research limitations/implications - The present study provides a starting-point for further research on putting forward items according to different region, scale, industry and products and analyzing the weight of each item. Originality/value - Companies may draw up different CSR strategies in connection with different products or different consumers in order to improve profits.

Suggested Citation

  • Hua Chen & Yusheng Kong, 2009. "Chinese consumer perceptions of socially responsible consumption," Social Responsibility Journal, Emerald Group Publishing, vol. 5(2), pages 144-151, June.
  • Handle: RePEc:eme:srjpps:v:5:y:2009:i:2:p:144-151

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    Cited by:

    1. Katharina Hedderich, 2014. "Corporate Social Responsibility In Germany And Other Countries," Balkan Region Conference on Engineering and Business Education, De Gruyter Open, vol. 1(1), pages 373-378, August.


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